About

Our Story

Rooted in Christ. Created with purpose.

Rooted Threads began with a simple desire: to create something that reminds women of who they are in Christ.

In a world constantly asking us to compare, perform, achieve, and become more, we want to offer a different reminder:

You are already rooted in something greater.

God has a purpose for every season—the waiting, the growing, the beginning again, and the blooming.

Rooted Threads creates thoughtfully designed pieces that carry those reminders into everyday life.

Our prayer is that every piece would encourage you to know Jesus more deeply, stand confidently in who He says you are, and faithfully grow where He has planted you.

Because when roots run deep, faith stands firm.

Our Rooted Values

Biblical Depth

Purpose over Trends

Excellence Matters

Jesus is the center of everything we create.
Our faith is our foundation, guiding what we create, why we create it, and how we build Rooted Threads.

We create with intention, not popularity.
We care more about creating meaningful pieces that point to truth than chasing what happens to be trending.

Our work reflects the God we serve.
We believe in doing things with care and excellence, honoring the gifts and opportunities God has entrusted to us.

Authenticity

Seasonal Growth

Stewardship &Gratitude

Women need connection, not perfection.
We want to create a space where women feel encouraged, seen, and reminded that they don't have to walk through life alone.

God uses every season for our good and His glory.
Whether we're growing, waiting, starting over, or being stretched, we believe God is always at work.

We honor what God has entrusted to us.
We're grateful for our creativity, opportunities, and ability to create, and we want to use them faithfully for His glory.

Bright living room with modern inventory

Madi

Meet the Founders

Kimberly

Two sisters-in-law. Two friends. One shared purpose.

Rooted Threads was born from the friendship between Kimberly and Madi—sisters-in-law who have also become close friends, creative partners, and fellow business owners.

We've each experienced what it's like to build something of our own, chase ideas, take risks, and learn along the way. Through our individual businesses, we discovered how much we both loved creating, dreaming, and turning ideas into something meaningful.

Eventually, we started asking ourselves: What could we build together?

We wanted to create something that reflected the faith we share and, above all, something that would bring all the glory to God.

That's where Rooted Threads began.

We created Rooted Threads as a way to combine our creativity, our love for intentional design, and our desire to encourage women in their walk with Christ. Every design is personally created by us, with thought and purpose behind the message.

We don't want Rooted Threads to simply be a clothing brand. We want it to be a reminder.

A reminder of who you are in Christ.
A reminder that God has a purpose for every season.
A reminder to trust His timing, stay rooted in His truth, and keep growing where He has planted you.

We're grateful to get to build this together—and even more grateful that we get to use something we love to point people back to the One who gave us the ability to create it in the first place.

For His glory. For your growth. For every season.

With love,
Kimberly & Madi

You do not need a loud platform to live a faithful life.

True faith blossoms in the quiet moments, in the small acts of grace, and in the steady rhythm of a life rooted in Christ. Our mission is to encourage you in that truth.